Ripple launch
What:
Ripple launch
Where:
Loop Bar, 23 Meyers Pl, Melbourne
When:
Thurs May 17, 7pm
How much:
Free
Contact:
RSVP to: events@ripple.org
Ripple is a new Melbourne-based project that has found a cunning way of redirecting internet advertising profits to charity. This enables you (kind, caring, charitable you) to donate without actually spending a cent.
When you click on one of the charity icons on Ripple, you are taken to an ad page. And, badabing badaboom, the money that the advertisers would have paid to the website is zapped directly into the bank account of the charity you chose.
These clever kids – Melbourne’s Robin Hoods of IT if you will – also have a search bar on Ripple (with downloadable toolbar) which is powered by Google. This directs revenue to the website for every search run. Excellent homepage material: click a little here, a little there, run all your searches from it, and all the while you’re donating money to charity. The price of benevolence has never been so low.
The concept was coined six years ago by Matt Tilleard, and put into action with the help of Jehan Ratnatunga and Simon Griffiths. The launch will feature the afore-mentioned good-looking individuals, wine, music (provided by GapTooth DJs), food, and a general spirit of good-will and worn-out benevolent mouse-fingers.
Ambience: Indoor
Difficulty: Exertion will pay off
Keywords: Loop
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