Alphaville
They often say that a change is as good as a holiday, and this week ThreeThousand has to agree.
The new Alphaville store off Chapel is a fresh change from the regular South Yarra fashion fluff, and a fair-weathered holiday from the formal dresses and Sass&Bide stovepipes of its neighbours.
The new boutique is stocked with similar streetwear brands (Alpha 60, cheap monday jeans, not before noon, KTZ and Umbro by Kim Jones) to its Brunswick brother, plus it’s a lot easier to reach if you live southside.
For summer ‘07 the store layers men’s fruity ‘pineapple’ and feline ‘cat pat’ tees under long cardigans, while its womenswear mixes wide silhouette ‘wing’ dresses with balloon T-shirts. Stay tuned for an in-store gallery, and click here to get your dirty hands on some of Alpha’s new stock.
Location: Southside
Product Type: Fashion
Keywords: Fashion, Alphaville, Alpha 60, Prahan
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ThreeThousand is a subcultural guide to Melbourne, published daily and fired by email weekly. It is compiled by an amorphous gaggle of Melbourne writers, stylists, designers and photographers who all like huddling under that big umbrella we like to call creativity. Without editorial independence ThreeThousand has nothing. All editorial you read is featured because it's worth it - not because it's paid for.
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