Alphaville Ephemeral
What:
Alphaville Ephemeral
Where:
Beneath Chapter House, 209 Flinders Lane, Melbourne
When:
Friday December 1, Musicrecommenders.com launch, 6pm-9pm, RSVP here
Friday December 8-24, Alphaville Ephemeral, Mon-Sun 11-6pm
January 31 onwards, Alphaville proper, Mon-Sun 11-6pm
Contact:
Alpha 60 on 9525 0355 or 9416 4296
Unless you’re in the market for an old vacuum clearer or splatted paint can, there’s no use heading to Alpha’s new store in the city just yet. But come next week and the space under St Paul’s will be transformed into the pop-up Alphaville Ephemeral.
For the past week Alpha 60’s Al, Georgie and co have been scraping and painting faster than Jamie Durie in a bogan’s backyard. The new space opens on December 1 with a party featuring DJ Hungry, before morphing into a makeshift Alphaville Ephemeral the following Friday until Christmas.
Following the silly season the shop will again go under the knife and emerge as Alphaville proper. A facelift hasn’t looked this good since Joan Collins, actually, it’s never looked this good.
Product: Fashion
Anatomy: Whole body
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