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Swensk

Article published 23rd Apr 09
 Swensk Shop

What:
Swensk


Where:
Shop 1, CH2, 230 Lt Collins St, Melbourne

When:
Mon-Thurs 11am-6pm, Fri 11am-7pm, Sat 12-6pm, Sun 12-4pm

Contact:
9663 4376

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For many, Swedish fashion is known for its fast-paced, fresh-faced basics such as by H&M and Cheap Monday. For the few, it is defined by the slow-paced purists: J.Lindeberg, 5th Avenue Shoe Repair, Filippa K., WhyRed and Acne, whose palettes, designs, and overall approaches resonate with, rather than rub against, your hip pocket.

But slow is not boring, and Swensk owner Mats Ekstrom often draws a comparison between his brand of ‘Slow Fashion' and Slow Food. After all, true choice is about finding quality, not about negotiating quantity so if you're confident that you are through with your fashion phases and just want something that will always look good then head to Swensk.

By Chris Barton

Product: Fashion

Anatomy: Whole body

Keywords: City, Clothing, Sweden, Fashion

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