Fifty

27th Sep 06
Fifty Read

What:
Fifty

Where:
From DIESEL stores

How much:
$265

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Not many people get to celebrate their 50th birthday by publishing a glossy coffee table book, but then the creator of Italian fashion empire, DIESEL, isn’t your average guy.

Proving all fashion designers are self-absorbed egotists, Fifty is a homage to the life and times of Renzo Rosso and the mega brand he’s created. It’s part biography and part historical overview, and it’s filled with glossy photos of Rosso with people like Bono and the Dalai Lama, a conversation we reckon inspired a summer range of orange sportswear circa 1996. There’s even a CD of DIESEL’s most famous advertising campaigns to satisfy the most tragic of brand addicts. At $265, the royalties are probably going towards a sweet birthday bash for eurotrash, but then, if you’re the kind of person who spends $500 on a pair of jeans, you’ll probably have no qualms about dropping half that on a book.

By Jan Bunny

Format: Book

Motivation: Pimp your coffee table

Keywords: Design, Fashion

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