Romance Was Born

By: Rude Law
Date: 10th Jan 07
Product: Fashion
Theft: Theft is a risk

Romance Was Born

What:
Romance Was Born

Where:
Alice Euphemia, Shop 6, Cathedral Arcade, 37 Swanston St, Melbourne.

Contact:
9650 4300

Related links:
Romance Was Born interview via Fashion Scoop
Romance Was Born Alice Euphemia residency with Del Kathryn Barton via Lost At E Minor

Romance Was Born is one of those labels that refuses to be pigeon-holed. Despite its acid-trip design tendencies (like boggle-eyed Dunlops and kaleidoscope leggings) the label’s catwalk debut was in a Sydney pub and its first in-store residency an ode to the Australian outback at Alice Euphemia - complete with lashings of lamingtons.

Upmarket in construction, but refreshingly down to earth in ego, the label is crafted by former East Sydney TAFE students Anna Plunkett and Luke Sales. With fabrics such as Egyptian cotton and silk with French and Italian lace, it is like children’s candy-fuelled tantrums in fashion form and you should fulfill your desires immediately.

A past internship with Galliano in Paris, as well as collaborations with artists such as Del Kathryn Barton and companies such as Dunlop, means Romance Was Born is more than a temporary love affair.