PRVDR

By: Sneaker Freaker
Date: 15th Aug 07
Product: Fashion
Anatomy: Feet

What:
PRVDR

Where:
11 Manchester La, Melbourne

When:
Mon-Thur 10-6, Fri 10-7, Sat 10-6, Sun 11-5

Contact:
9654 4055

We travel all round the world hawking our asses to the highest bidder and what is the number one thing you do when you hit the hut in New York, Tokyo, London and Reykjavik? You max the plastic – men are the new women when it comes to objectifying brands and shopping. One of the pernicious ironies of hype-driven global retail culture is that stores in big cities with big reps aren’t always deserving of such exalted desire – either the lofty altitude of the staff sucks balls or the vibe simply aint much to Fedex home about.

There are, after all, only so many cool sneakers to go around. So instead of looking outside this country for inspiration, we are pleased to report that in our own backyard, we have a new store that resets the limbo bar for class. The new Provider digs in Manchester Lane look unreal. The store is just out of the way enough to make it a CBD landmark and with its airy ceilings and lived-in laminated feel, it’s reminiscent of a crisp Danish Hotel, circa 1955. The staff smell nice and are knowledgeable without being snobsters and, with their own clothing line about to drop soon, Provider should finally get the boost up the coit they deserve. Check them out...