Polaroid Eyewear

By: Nadia Saccardo
Date: 28th Feb 07
Product: Accessories
Theft: Theft is a risk

Polaroid Eyewear

What:
Polaroid Eyewear

Where:
1300 652 525

How much:
$150

WIN:
One of three Polaroid Eyewear packs. Includes a pair of the 2007 collection Polaroid vintage range, tickets to the L’Oreal Melbourne Fashion Festival and also VIP entry to the Polaroid ‘The Emperor and His Magic Sunglasses’ party on Wednesday March 7. Just email the subject line ‘I CAN SEE YOU’ to win@threethousand.com.au

Before there was digital, there was Polaroid. Long the choice of fashion stylists, agents and the impatient in general, the camera’s instant ‘snap and print’ function has made it both an ego-pleaser and vintage style icon.

Continuing the iconographic fashion connection in front of the lens, Polaroid Eyewear has just launched its vintage line, with frames that pay homage to eras of style and lenses that block UV light up to 400 nanomentres. Sponsoring LMFF, we vote the sunnies winner of the 2007 Front Row Filter Award. Whip them on when offended by fashion trash (come on, there are always a few doozies), and lift them high in appreciation when enamoured. Snaps for Polaroid.