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By: Penny Modra
Date: 29th Aug 07
Product: Fashion
Anatomy: Brain
What:
Penthouse Mouse
Where:
16 Market Lane, Melbourne (next to Ding Dong)
When:
Open for seven days only, Mon Sept 3 - Sun Sept 9, 11am-9pm
Launching Mon Sept 3, 10am
How much:
Free
If you, like Kate Hannaford of MOTH Design, were opening a temporary fashion retail and exhibition space in an old city warehouse, would you call it ‘MOTH Design's temporary fashion retail and exhibition space in an old city warehouse'? No. You would totally call it Penthouse Mouse, or something of that ilk.
Being, however, that the title is abstract and evocative of small, free-livin animals, some explanation is required: This is a pop-up shop happening during Motorola Melbourne Spring Fashion Week. MOTH Design have totally gutted and done up the interior of an awesome, three level shopfront and warehouse next to Ding Dong. Fashion displayed and for sale will include the latest summer 07/08 ranges of from Leonard St., Parc Diamond, Limedrop, Les Corbeaux, Arnsdorf, Dress Up by Stephanie Downey, Skin and Threads, Montlaroc, Trimapee, and Dhini. Plus jewellery from Julia Deville, This Charming Man, Psuedo Republik, Coconut Lu, and Jessica Morrison.
You should see what they have done with the place too. The interior includes lighting and structures by Volker Haug, work by designer David McDonald from Side Project and graphics by Studio Organic. And there is a bar. Watch out for parties on at Penthouse Mouse in the coming week. And lil' rodents lighting their cigars with hundred dollar bills.