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By: Nadia Saccardo
Date: 7th Feb 07
Product: Fashion
Anatomy: Whole body
What:
Order & Progress ‘The new store’
Where:
Level 3 (not 6), Curtin House, 252 Swanston St, Melbourne
When:
Mon-Thur 11-7, Fri 11-8, Sat 11-6
Contact:
9654 1329
Related links:
Alexandre Herchcovitch New York Spring 07 Collection
In similar fashion to that darling television series The Swan, Order & Progress has gone under the knife, dropped some weight (floors) and emerged in great ceremony after three weeks behind the red curtain. But instead of looking like a botoxed freak, this swan looks bigger, brighter and (clichéd as it might sound) beautiful(er).
Swapping a space the size of a backlit bathroom for one resembling a light-soaked lounge might have something to do with it. As does the brand migration. Don’t worry, all the same ‘shizzle from Brazzizzle’ is still there, but double the size.
There’s more from graphic Rio designers Oestudio and more from master Alexandre Herchcovitch. More of Jack Gomme’s nautical French knapsacks, and more local labels like The Very Least, just released by an anonymous Melbourne design clan.
It’s tempting, but we won’t finish this sentence with a ‘Please sir…’ or even a swansong. Just you promise you’ll pop up for a look see.