Mr Lincoln

By: Isabel Dunstan
Date: 21st May 08
Product: Objects
Anatomy: Heart

Mr Lincoln

What:
Mr Lincoln

Where:
Shp 2, 102 Gertrude St, Fitzroy

When:
Mon-Sat late morning-early evening

Contact:
9417 3611

Gertrude Street reeks of all kinds of flavours; hot cheese from under burger buns at Little Rebel, dizzying shoe polish from the aged leather at Moustache, and print-making oils from Spacecraft. But there's a new scent wafting in east of Brunswick St.

When asked who Mr Lincoln is, florists Sarah and Louise bickered, "He's my boyfriend." "Honey, he's totally my boyfriend". But after some horticultural investigation, it was found that Mr Lincoln is neither lady's boyfriend and rather a resplendently deep red rose known to turn a purplish colour, nearly defying the blue rose truism. Most importantly, it's their newly bloomed florist on Gertrude Street.

The ladies of Mr Lincoln operate their store balancing flamboyancy and sustainability. Kicking cellophane and nylon ribbon to the Kack Department, recyclable fabrics and cane pot plants take their place. These determined ladies have infused a refreshing whiff of environmental consciousness into Fitzroy's nasal cocktail.