[click here to print this entry]
By: Sophie Gaston
Date: 27th Feb 08
Product: Fashion
Theft: Theft is unlikely: everyone already has one
What:
Montlaroc
Where:
Rooftop Market, Lvl 7, Curtin House, 252 Swanston St
Other stockists (General Pants, Hudson Clothes etc)
When:
Last market day this Friday 11am-3.30pm
How much:
Tees start from $60 (cash only)
The world of T-shirt production can be a cut-throat business, in the desperate search for a fresh angle in the face of generic mass production. One brave label delving into this saturated market is Paulie from Montlaroc, whose tees are a unique melange of gangster imagery and pop art.
In sourcing creative concepts for his designs, Paulie has drawn inspiration from established artists, and other awesome t-shirt makers, giving them a subversive spin. His slogan tees pay homage to Swiss artist Ugo Rondinone's large-scale installations, whose rainbow-coloured 'Hell Yes' can now be emblazoned across your chest. These tees are not for wallflowers, with Paulie making bold use of block colours and unexpected shapes. Excited? Get yourself down to the final Rooftop Market for the year this Friday to pick up your very own Montlaroc creation. If you can't make it, Montlaroc are now stocked in Hudson Clothes and selected General Pants stores.