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By: Isabel Dunstan
Date: 29th Aug 07
Medium: Photography
Drink: Anything, as long as you look good holding it
What:
Lee Gallery
Where:
491 Chapel St, South Yarra
When:
Launching Fri Aug 31, 7pm (invite only)
How much:
Free
Win:
An invite. We have 10 double passes to the launch to give away. Just email win@threethousand.com.au with the subject line "I haven't washed my jeans for three months or more"
Debate spurred over Lee Jeans' cheeky lollypop-licky-licky advertising campaign late last year. Some applauded the work by infamous Vice photographer Terry Richardson and some were revolted. The beauty of the campaign was that we engaged and criticised rather than mindlessly sucking up the message.
Lee will provoke conversation again at their gallery launch this Friday. At the forefront of denim design and edgy imagery, they have much to parade after a stirring 118 years.
At their Grand Opening and General Debauchery Party, DJ's include Ajax, Muscles, Jaime Doom and Sleater Brockman.