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By: Tait Ischia
Date: 16th May 07
Format: Zine
Motivation: Pimp your coffee table
What:
Jiffy
Where:
Metropolis, L3 Curtin House, 252 Swanston St, Melbourne
How much:
$17
Many zines throughout history have been lowbrow. That was their whole shtick really. But sometimes haphazard photocopying and an overload of cut and paste can be enough to cause a Xerox-type headache. Jiffy, however, represents a new era of beautifully-crafted zines. Edited by Simon Blight and Rowan Tedge, this work of art (in a limited-to-100 run) features not only some very fine Australian illustrators and photographers but also a selection of talented artists emerging from woodwork all over the world.
The cover is screen-printed onto a tactile stock that will have you stroking it like a pet. Rowan Tedge's Where's Wally-esque cover art is standout. Inside you'll find the wondrous and eclectic talents of Jon Burgerman, Jeremyville, photographer Max Olijnyk, Andrew Long, Ian Stevenson, Mehdi Hercberg, Slok, Kab101, Alas76 and Alex Barry.
Really it's the perfect mix of form and function - much like a Gehry-designed Guggenheim housing the works of Picasso and Jeffery Smart. There are only a few circulating in Melbourne, so be glad this is the first in a series of many to come, because Jiffy is going to be one hot tamale.