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By: Jean Louise Finch
Date: 23rd Aug 06
Product: Fashion
Anatomy: Whole body
What:
Fat 272
Where:
272 Chapel St, South Yarra
Contact:
9510 2311 or online
Fat 272 isn’t exactly new to the Melbourne retail game, but that doesn’t mean they aren’t as fresh as the day they sprung up on Chapel Street.
From its birth eight years ago, Fat has been helping Australian design fledglings spread their wings from their pioneer store on Johnston Street, Fitzroy (which has now popped around the corner to Brunswick St) and the Chapel St institution (which is still standing).
The continuously updated archive of young, sexy and often slightly avant-garde labels mean that Fat rarely goes out of fashion. Among the latest recruits is Elke Kramer’s jewellery, classic pieces from Melvin & Doyle and shoes from Gunboat Willy.