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By: Nick Jumara
Date: 30th May 07
Product: Design
Theft: Theft is inevitable: Buy two
What:
Fake Jeans from Talking About The Abstraction
Where:
L E F T, 161 Gertrude St, Fitzroy
When:
Mon-Sat 10am-6pm, Sun 12-5pm
How much:
$650
Contact:
9419 9292 or left@left-fashion.com.au
In the 1800s, Levi Strauss would have had little concept of the implications of his invention. Of the jiving, the flaring, the acid-washing, the skinny legging, the denim madness that would ensue. Even less so could he, or any of us for that matter, have anticipated this new advancement. These jeans that are not jeans.
Talking About the Abstraction is made up of three fashion and design graduates from Japan who have gained acclaim by digitally printing images of clothes onto, well, clothes. The brand is renowned for its trompe l’oiel prints on shoes but the real coup is the pants. They start with an innocent pair of tracky dacks and print a jeans-like image onto them. The effect is so life-like (edging on the hyper-real) that only turning them inside out gives the full effect of what’s been done.
In our never-ending copy of a copy of a copy world, Talking About the Abstraction appears to be taking comfort-dressing to a new level. Maybe next they should apply a Cheap Monday narrow print to breathable cotton leggings? Ventilation is just as vital as style.