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By: Jean Louise Finch
Date: 18th Oct 06
Product: Fashion
Anatomy: Whole body
What:
Don’t Come
Where:
Level 2, Royal Arcade, 314 Collins St, Melbourne
When:
Mon-Sat 12-6
Contact:
9639 2227
With an outspoken fashion sense that says ‘Islam is OK’ and ‘H.A.B.I.T KILLS’, Schwipe has built its reputation on the unconventional.
Finally out on its own, the label’s maiden store Don’t Come is damn hard to find but damn hard to leave once you do. With a space saturated in natural light, infinity mirrored changerooms and a gallery in progress, the name might imply that you’re not wanted, but Schwipe have never followed the rules anyway.