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By: Jan Bunny
Date: 25th Oct 06
Format: Magazine
Motivation: Improves creativity by osmosis
What:
Australian CREATIVE
Where:
Subscribe online
How much:
$38.50 - 12 months, $69.30 - 24 months
'Creativity'. It's rare as hen’s teeth and yet was winner of the 'Most Over-used Word Award 2005/06'. It's the sort of stuff that makes money out of ideas. There is no shortage of glossy mags that document this 'creativity'. Unfortunately, most of them are effusive pieces of crap.
Australian CREATIVE magazine is far from rubbish, however, and if you’re working and lurking aroundin the muddy waters of graphic design, media or marketing you’re likely to consider it to be the vanguard of industry related press. The new CREATIVE website has just been launched and it is flashier than Eddie McGuire’s smile.
The gallery section showcases a well-balanced selection of the best visual communication in the land and some of the features/interviews sections perform that remarkable feat of explaining creativity as aprocess, rather than just a way to make money.