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By: Rude Law
Date: 5th Apr 06
Product: Fashion
Theft: Theft is a risk
What:
adidas adicolor
Where:
Most good shoe stores
If you’ve always felt like a bit of a lame-o singing along to Run DMC’s My adidas, because, well, they weren’t just your adidas (tonnes of other sneaker freakers probably have the same pair), then you’ll be pleasantly surprised.
adidas have just re-released their 1983 adicolor sneakers, the shoes that let you customise them like you used to customise the back of your high school science folder/toilet wall/idle trains.
The original white series sneakers come with six ink markers, so you’ll be fully equipped to make your mark. To celebrate the re-launch, adidas have collaborated with some amazing designers, to create works based on one colour from the palette.
J Money for NYC’s Dave’s Quality Meats got busy with a red marker, while the creators of Mr Happy© stuck with the colour of happiness, yellow. Pucci greened their shoes, and the Keith Haring Foundation crew painted theirs black.
Artistic design lasts throughout decades and beyond time, so forget fashion forecasts – nothing else matters when you’ve got your own personal kicks.