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By: Isabel Dunstan
Date: 26th Sep 07
Product: Design
Anatomy: Brain
What:
A Cloth-Covered Button
Where:
Magnation, 88 Elizabeth St, Melbourne
When:
Launched last week
How much:
$7
Contact:
here
Shops will open. Dressing room doors will open. And when you weaken at the knees over a piece featured in the "must-have" pages of your glossy, your wallet will no doubt open, too. This week in SHOP we invite you to open the humbly matte pages of a new magazine.
She's not like Vogue who, bloated with 727 pages of advertising, flaunts her next-season flocked Chloes. And she doesn't belong in the company of cash-raking glossies nattering over one another, "Oh, but sweetie. I copied and pasted my article on faux-fox from the press release first!"
Cue the fanfare as a Melbourne-born "intriguing and multi-faceted lady of mystery" plants her bare feet to grab fashion phenomena by the balls. A Cloth-Covered Button reaches into her pocket to pull out a handful of self-proclaimed outliers of hipster-dom. She then opens her tattered swag of gutsy wordsmiths, like Paulina Olszanka who cleverly traces the political and sartorial significance of the Keffiyeh. And Footpath Zeiteigest-ess who takes more than just a snap shot at street pic reportage.
With a chutzpah and smarts, A Cloth-Covered Button exists as a loose thread in the heavy tapestry of fashion magazines.