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Rich Text: Emerging Artists and the Written Word

Article published 26th Apr 07
Rich Text: Emerging Artists and the Written Word Look

What:
Rich Text: Emerging Artists and the Written Word

Where:
RMIT Gallery, Storey Hall, 344 Swanston St, Melbourne

When:
Until June 9
Mon-Fri 11am-5pm, Sat 2pm-5pm
Opening night Tues May 1, 6pm-8pm

How much:
Free

Exhibiting Artists:
Gabrielle de Vietri, James Dodd, Tim Fleming, Danielle Freakley, Is Not Magazine, David Keating, Antuong Nguyen, Pandarosa, Narinda Reeders and Kiron Robinson, curated by Tai Snaith and HelenWalpole.

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A picture is worth a thousand words. The recommended industry rate for freelance writers is $799 for 1000 words or less and 80c per word thereafter. Rolling with this logic, RMIT Gallery and the Emerging Writers’ Festival are offering up in excess of $9,600 from twelve Melbourne-based artists, writers, publishers and designers as part of Rich Text.

Featured artist Gabrielle de Vietri, who will be displaying the first two issues of the Ideas Catalogue and collecting contributions for the forthcoming issue, is not convinced by the maths. “Eight hundred dollars for a picture? Issue two of the Ideas Catalogue contains 37 ideas at 13,262 words. So its text value comes to $10,609.60. Therefore, one idea is worth $286.75, or 358.4 words, or a third of a picture. Although, in my opinion, that does not reflect the value of an idea. I think an idea is worth a thousand pictures - which leads me to the conclusion that I am massively under pricing the Ideas Catalogue and the ideas within!”

With opening night doubling as the program launch for the Emerging Writers’ Festival and including a quote-only performance by Danielle Freakley, Rich Text should be a goldmine.

By Maura Edmond

Medium: Mixed

Drink: Anything, as long as you look good holding it

Keywords: Art, Emerging Writers' Festival, RMIT Gallery, Tai Snaith

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