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KesselsKramer Exports

Article published 3rd Jun 09
KesselsKramer Exports Look

What:
KesselsKramer Exports

Where:
Guildford Lane Gallery
, 20 Guildford Lane

When:
June 5 until June 14

How much:
Exhibition entry free! Documentary screening, June 9, 6.30pm, $25 here. Seminar, June 9, 10am-noon, $45/$95 here.

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My god I hate ads. Everywhere I turn these days, there they are - peering at me with leery eyes and something to sell. Watching TV? Ads. Reading a mag? Ads. Standing in a queue? Ads! Fuck! I can't handle you!

So then,I ask you, fair and considerate readers, why is there an exhibition of posters by an ad agency? How good can this exhibition be? Maybe if they made a poster advertising a cheap hotel and the headline read, ‘Now more dogshit in the main entrance', I might go.

Ha! Got you! There IS an ad that says that in this exhibition. You thought I was going to continue on my tirade, saying how crap the exhibition will be, but you were wrong. It will be incredible! Design nerds from Melbourne's far reaches are camping out the front right now. For those of you who don't know, KesselsKramer are pretty much the best advertising agency ever to have lived.

If you know someone who cares about kerning or leading or Bill Bernbach or dogshit, round them up and drag them along and we'll collectively high-five their visiting Creative Director Dave Bell. Heart you ads!

By Tait Ischia

Medium: Mixed

Drink: Anything, as long as you look good holding it

Keywords: Guildford Lane Gallery, Exhibition, Advertising

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