Description:
Sneaker Freaker are launching the second version of their ‘Jirozame' collaboration with Puma tonight. It's called ‘Blaze of Glory' and Woody says the following: "This thing looks evil!" Other people have said: "They're made of pure want. WANT". On the following grounds, ThreeThousand nominates this shoe as the official footwear of next year's Mardis Gras: It has a slash of vivid colour, sensual nubuck with turqoise sateen, silky laces, red chunks and pink bits, all hooked up with the legendary smoke-tinted Trinomic cell unit in the sole.

Read more

Event: Launch

Stimulus: E

Description:
The good people at Sneaker Freaker can afford a two-stage party that starts at 4pm because they are wearing comfortable shoes. At this pool party (we don't know how big the pool is actually, or where it will be, maybe they mean the kind with felt and balls) check out the latest issue of SF - which reveals a new SF sneaker collaboration, drink some and keep your comfortable feet dry.

Read more

Event: Launch

Stimulus: E

We travel all round the world hawking our asses to the highest bidder and what is the number one thing you do when you hit the hut in New York, Tokyo, London and Reykjavik? You max the plastic – men are the new women when it comes to objectifying brands and shopping. One of the pernicious ironies of hype-driven global retail culture is that stores in big cities with big reps aren’t always deserving of such exalted desire – either the lofty altitude of the staff sucks balls or the vibe simply aint much to Fedex home about.

Read more

Everybody has a couple of beaters in the cupboard. But did you know you can actually bring those fargones back to life with a little elbow grease? What was once a black science has now been extensively researched in the latest Sneaker Freaker and for all the old-wives tales of obscurist abrasives and potions, the out and out winner has been a new product developed in the USA by Jason Markk Inc.

Read more

Not only does the title of this crankin' mix get us all hot buttered at the SF HQ in Fitzroy, it's the bangin' mix of the very hip, very now stylin' of Baltimore house that keeps our fingers typing like maniacs as we throw down another issue. Featuring the DJ wizardry of B'more Kings, DJ Ayres and Tittsworth, this CD really does hold a little something for everyone.

Read more

If you’ve always felt like a bit of a lame-o singing along to Run DMC’s My adidas, because, well, they weren’t just your adidas (tonnes of other sneaker freakers probably have the same pair), then you’ll be pleasantly surprised.

adidas have just re-released their 1983 adicolor sneakers, the shoes that let you customise them like you used to customise the back of your high school science folder/toilet wall/idle trains.

Read more

FOOL: People who wax lyrical about how 'international' Melbourne is, how it's the 'World's most liveable city', a 'smart city' blah blah blah our ears are bleeding.

COOL: People like Woody, who has his Sneaker Freaker design Golden Brown leading an international pack of other customised kicks in the Nike iD voting stakes.

Read more