Keyword results: Jeans
Apparently, the first denim jeans were made for a bunch of sailors in the Genoese Navy in the 1600s, and they were dragged in large mesh nets behind the ships when they needed cleaning. They only had one brand back then so you didn't have some salty dog trying to swap his GAP bootlegs for your Mondays.
The craftsman behind Note to Self was not your average kid. While most juveniles were trading fags for swigs of Spumanti behind the shelter sheds, Max Olijnyk was following the skater-trails of Matt Hensley and Guy Mariano. He spent just as much time recreating their (retrospectively perhaps too large) pants on his Mum's sewing machine as he did ollying off three-inch gutters.
Debate spurred over Lee Jeans' cheeky lollypop-licky-licky advertising campaign late last year. Some applauded the work by infamous Vice photographer Terry Richardson and some were revolted. The beauty of the campaign was that we engaged and criticised rather than mindlessly sucking up the message.
‘Dr’ is one of those marketing prefixes that implies a sense of expertise, which unfortunately is not always reflected in its associated products.
One needs only to look at the ill-fated Dr Mario, “wrinkle free” followers of Dr Lewinn’s or the one-time soda cult of Dr Pepper for examples.
Everyone is getting a bit sick of low-rider jeans. Girls are tired of jeans that you need a bikini wax to wear around children and guys are sick of getting an eye-full of ass-crack every time you drop your phone. Basically, low has gotta go.
We’re not sure whether Cheap Mondays’ new skyscraper cut is a backlash against this crack epidemic or a private tribute to September 11, but we do know that they are really, really awesome.
Denim, it seems, isn’t just a material. It’s a social classifier, a status symbol, a sex invite, a controversy and sometimes, a stigma.
It’s denim as much as music taste that separates the indie kids from the hip-hop crowd. It’s denim, not guns, that gave cowboys whip-cracking-cred, and denim (a’la stone wash) that made the '80s cool again (well, sort of).
"New Romanticism: In contrast to punks the New Romantics made an effort to look flamboyant in an attractive, luxuriant, beautiful, narcissistic way."
Designed by The Saboteurs lead singer Lodi, there are only 20 pairs of T.V.EYE jeans in the whole world and at this stage we know that at least 3 have been bought.
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