Keyword results: American Apparel
Okay, this is the big one. Bret Easton Ellis calls it 'the doorstop'. When my friend Dan was reading it on the tram, he called it 'the chick magnet'. Infinite Jest is your 1079-page destiny, so get started and you'll finish it before 2009 draws to its heady conclusion.
So, what's it about? Errr. Look, I'm not going to.
Emanuel H. Bronner might have been mad as a brush, but he were surely clean. "Enjoy only two cosmetics, enough sleep and Dr Bronner's Magic Soap to clean mind-body-spirit instantly uniting One! Absolute cleanliness is Godliness! For facial packs, scalp and soothing body scrub, add dash on bath towel in sink of hot water.
One man had a vision, and that vision was that the good people of Melbourne would abandon their consumerist label-whoring and embrace good old fashioned quality basics. From this lofty ideal came a store, Plane, which houses a broad collection of plain (get it?!) clothing from all over the world. One of the few places to stock American Apparel before their flagship opened, Plane also stocks an array of wardrobe staples …sans pretentious faux-French graphics and whatever else kids are wearing on their clothes these days.
They went into Germany. They went into Israel?! Finally it's our turn. So tear yourself away from your online shopping and shimmy on down to American Apparel's first Melbourne store. Here you can revel in the joy of trying on clothes before you buy them.
OK, so it's in Chapel St (umm...) but there's still a lot to get excited about with these well-priced environmental crusaders.
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