Keyword results: Alphaville
Just when you thought you would never own a t-shirt with River Phoenix smokin' a rollie on it, THINK AGAIN. It's the Alphaville sale (on everything except denim and scarves). Alex and Georgie are throwing their fine retail staff to the wolves (us) again with discounts on frankly already-quite-affordable fashions.
Everyone is getting a bit sick of low-rider jeans. Girls are tired of jeans that you need a bikini wax to wear around children and guys are sick of getting an eye-full of ass-crack every time you drop your phone. Basically, low has gotta go.
We’re not sure whether Cheap Mondays’ new skyscraper cut is a backlash against this crack epidemic or a private tribute to September 11, but we do know that they are really, really awesome.
They often say that a change is as good as a holiday, and this week ThreeThousand has to agree.
The new Alphaville store off Chapel is a fresh change from the regular South Yarra fashion fluff, and a fair-weathered holiday from the formal dresses and Sass&Bide stovepipes of its neighbours.
The new boutique is stocked with similar streetwear brands (Alpha 60, cheap monday jeans, not before noon, KTZ and Umbro by Kim Jones) to its Brunswick brother, plus it’s a lot easier to reach if you live southside.
Denim, it seems, isn’t just a material. It’s a social classifier, a status symbol, a sex invite, a controversy and sometimes, a stigma.
It’s denim as much as music taste that separates the indie kids from the hip-hop crowd. It’s denim, not guns, that gave cowboys whip-cracking-cred, and denim (a’la stone wash) that made the '80s cool again (well, sort of).
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