You know how some labels get kinda ruined by the people who wear them? Like how Burberry became to Chavs what Keppers were to homies? Or how the Southern Cross, a perfectly pleasant little constellation, got brandished by mean, bashy bogans, and is now henceforth a starry symbol of small-mindedness? The list could go on. It's not the thing's fault - it is like the cute child bickered over by big business and crazy consumers.
Enter Ksubi, a pretty neat Aussie can-do designer story, revolutionising skinny jeans, oversized graphic tees, dance parties and rats skipping along runways since 2000. Pretty ok, right? But yet I felt that unless I was a human-shaped toothpick more attached at the hip to Bondi than the Caveman, Ksubi and me couldn't mix.
That is, until I saw this fetching eyewear campaign, with highly impractical book-shaped hats that most surfers or sandcombers would thumb their sunburnt noses at. I love books! I love hats! I love glasses that resemble explorer goggles! So, maybe Ksubi and I can be friends after all. Fingers crossed those shiny wooden batons come with, cos no doubt before long a bogan/Chav/homie will try and roll me for 'em.
Product: Accessories
Theft: Theft is likely
Keywords: Ksubi, Sunglasses
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