Dr Denim
What:
Dr Denim
Where:
Diva Scandinavia, 92 Bay St, Port Melbourne
When:
Now (also coming to Alphaville and Cactus Jam)
How much:
From $120
Contact:
9646 7036
‘Dr’ is one of those marketing prefixes that implies a sense of expertise, which unfortunately is not always reflected in its associated products.
One needs only to look at the ill-fated Dr Mario, “wrinkle free” followers of Dr Lewinn’s or the one-time soda cult of Dr Pepper for examples.
All would be lost for the product medicos if not for the re-invented rise of Dr Martens and the recent Swedish expert Dr Denim, which promises change from the Dr derelicts of the past. Here’s why:
1. Dr Denim is made by Swedish tailors, not Italian plumbers
2. They last longer than a round of Dr Mario
3. They will cure skinny jean burn, bared butt crack and muffin tops faster than Dr Lewinn will cures wrinkles
4. They’re fuelled by 35 years of family tailoring, not 40 years of British hooliganism.
5. They don’t have a vinegar after-taste
Product: Clothing
Theft: Theft is likely
Keywords: Sweden, Denim, Jeans, Port Melbourne
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