A Name is a Label
What:
A Name is a Label
Where:
April May, 107 Scotchmer St, North Fitzroy
Lupa, 55 Hight St, Northcote
Queen, 80 Chapel St, Windsor
Bird Girl, 155 Brunswick St, Fitzroy
Pussycat Black, 3 Edward St, Brunswick
Moustache (A Name is a label jewellery only), 124 Gertrude St, Fitzroy
Contact:
9388 1308
What do you get when you cross a well-over-it’s-use-by-date Fletcher Jones skirt, circa 1993, with a sports jacket you’d pick up from a thrift store in Frankston? Your head is aching worse than a Slurpee induced brain freeze right now, correct? Please, relax.
A Name is a Label gather old garments then stitch, layer and knot them up. The result? A novel, surprisingly-flattering mixed-breed of attire.
While they have a penchant for deconstruction and recycled threads, they turn their backs on trends to face the personality of fashion (Iris Barrel Apfel would be proud).
Each piece is a completely individual work of art. That said, when handing over your dosh for one of the gourmet garments, feel relieved you won’t be surviving on frozen peas that week. A Name is a Label believe that dressing differently shouldn’t cost your liver.
Product: Fashion
Theft: Theft is a risk
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